Make a good impression at your first event and you’ll keep your customers coming back for more.
El Black Friday está a la vuelta de la esquina. Tanto pequeños como grandes comercios se preparan para este día de significativas rebajas. Tras establecerse como una fecha clave para el e-commerce americano, este día de locura consumista ha ido cobrand…
You can be heard, you can get great responses to your pitch, you can find the right approach — however — you’ll rarely recover from being annoying.
Con la llegada de la Navidad, las empresas comienzan a entrar rápidamente en el juego y el toque navideño se apodera tanto de la decoración como de los propios productos o el lenguaje que emplean las marcas. El objetivo siempre es incentivar el consum…
Black Friday continues to be one of the most important sales periods for Spanish small and medium-sized enterprises, especially online. This year’s edition of Black Friday takes place on 24 November and it’s expected that almost half of online stores in Spain will participate. This is according to the second Continue reading
Content marketing, which bridges the divide between marketing and storytelling, is vital to attracting and keeping e-commerce customers. “Content marketing is the practice of sharing information your target audience will find helpful and valuable with the intention of creating a profitable customer relationship,” said Ardath Albee, CEO of Marketing Interactions.
ShippingEasy on Thursday launched Automated Email Marketing as an addition to its customer management module. This new tool has a powerful rules engine that helps users increase sales, the company said. Among other things, it can set up a trigger to send an email to first-time buyers immediately after an order is downloaded — customized with a logo and specific coupon code if desired.